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From steps to strength: Pump It Up in Brazil

In Brazil, our Pumps colleagues are turning everyday movement into shared well-being.

The Pump It Up program encourages employees to integrate regular physical activity into their routines. Participants aim for at least two hours of exercise per week, averaged over a month.

Beyond numbers, the initiative focuses on building a supportive community. Employees track progress on the Strava app and use a WhatsApp group to share photos and motivate one another, turning individual efforts into a shared experience. At the end of the month, those who reach the goal receive badges featuring creative pump illustrations, reinforcing team identity and achievement. The program helps reduce stress, boost energy, and improve health – positively impacting daily collaboration.

With Pump It Up, our colleagues in Brazil show how small, consistent actions can strengthen individual well-being, team spirit, and workplace culture.